Lisa Beever, Senior Product Designer

12+ years across ecommerce, fintech and SaaS. I design journeys that convert and AI features people can trust. Remote, from the High Peak, UK

Tails, a dog walking app Personal project

Laatch landing page Laatch

Pagewise dashboard: KPI tiles, a ranked Needs attention list, a purchase funnel, a product table and returns by category

Pagewise, a product page insights dashboard Concept project

Rebuilding the Joules mobile checkout Joules

Rebuilding Joules search Joules

A/B testing the category page Joules

Seasalt product page journey Seasalt Cornwall

Judged on what moves after launch.

Research first, then small bets: real prototypes, quick tests, shipped. I measure the work by conversion, retention and task success. AI does the grunt work, so more of my time goes on the judgement calls.

Experience and approach

From the journal.

All entries

20 Oct 2026 · 3 min A day in my working life Wax melts, a mocha frappe and six focused hours. What a normal day looks like when you design from home around school runs.
16 Oct 2026 · 4 min Five accessibility checks you can do in ten minutes You don't need to be a specialist to catch the most common accessibility problems. Five quick checks anyone on a product team can run today.
6 Oct 2026 · 4 min 10 small fixes that make checkout easier Checkout is where people decide whether to finish. Ten small, well-tested fixes that remove friction without a redesign.