Product page health Sample data
Needs attention
Product pages ranked by revenue at risk this period
How is this ranked?
Revenue at risk adds two things: sales lost from a fall in add-to-bag rate against the previous period, and the cost of returns above the category's usual rate. Small, frequent problems can outrank dramatic rare ones.
Where people drop off
From product page view to purchase
This periodPrevious period
Product pages
Why people return
Share of returns by reason, per category